‘Pazarlamada Dijital Dönüşüm’ named book chapter was written by Dr.Özge BARUÖNÜ The book, ‘Dijital Dönüşüm Ekseninde İşletme Uygulamaları’, has been published by Detay Publishing, contains a section titled ‘Pazarlamada Dijital Dönüşüm’ written by our faculty member Dr.Özge BARUÖNÜ from International Trade and Business Administration department.